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SEO Training in Panchkula

Training in Chandigarh Mohali July 26, 2021

 SEO training in Panchkula will help you understand the concept of search engine optimization (SEO) and how you can take advantage of key techniques to improve your website's organic ranking on search engine result pages (SERPS) to drive more traffic. It also incorporates the key terminology and technical insights required to cultivate an effective SEO strategy.

You will explore the process of selecting the appropriate keywords for your website for keyword research and effective SEO, as well as other types of optimization for online content during the SEO training process. You will understand how to create and integrate effective content and use meta-tags on your website.

SEO training in Panchkula will also explore how websites are viewed and evaluated by search engine spiders, and how to speed up the SEO index process. We also offer digital marketing courses in Panchkula, where you will learn about the many specialist tools available to help you find, view, and rate common search engines.

Our SEO training classes will also cover the off-page elements of optimization including inbound linking and techniques that can boost a website's inbound link popularity. You will recognize how SEO is content-driven, and understand the importance of creating new, relevant, and original content to increase your ranking. Our SEO training classes will also cover the off-page elements of optimization including inbound linking and techniques that can boost a website's inbound link popularity. You will recognize how SEO is content-driven, and understand the importance of creating new, relevant, and original content to increase your ranking.

WHAT IS SEO?

SEO refers to search engine optimization. "In simple terms, it means the process of improving your site to grow your visibility for applicable searches. The better visibility your results are in your search results, the most likely you are to grab attention and attract potential and existing customers to your business.

Search engines such as Google and Yahoo are some of the best and biggest traffic sources by which online publishers and websites get a good number of rankings about their online presence. The publishing house is a team of editors who have the best methods for this traffic, and that is why it makes sense to create informative content with a full keyword and topic, as well as putting those efforts Volume data that has a large number of searches.

SEO Course Module of SEO training in Panchkula

MODULE 1 - INTRODUCTION TO SEO

  • What is Search Engine Optimization (SEO)
  • History of SEO
  • What is a Search Engine, how it works
  • Understanding Search Engine Results Page (SERP)
  • Understanding web crawlers / robots / spiders
  • 2 types of SEO (White Hat / Black Hat)
  • Become familiar with on-page and off-page SEO
  • Difference between on-page and off-page SEO
  • Search Engine Optimization Training Panchkula

MODULE 2 - CONCEPT OF HTML / CSS

  • HTML and HTML5 overview
  • Basic HTML Structure
  • Various tags, elements, and attributes in HTML
  • Semantic HTML and its imports
  • Optimized HTML structure for SEO
  • Understanding CSS & CSS3
  • CSS linking in HTML
  • Understanding internal, external and inline CSS
  • Validation - HTML and CSS (W3C Validation)

MODULE 3 - KEYWORDS ANALYSIS

  • What is the keyword
  • Importance of Keywords on SEO
  • Keyword Analysis with Google AdWords Keyword Planner Tool
  • How to suggest keywords for any business
  • Understanding Keyword Frequency, Proximity, Placement
  • Understanding local keywords, global keywords, long-tail keywords and LSI keywords
  • Learning keyword density, stuffing and over-optimization
  • SEO Course in Panchkula

MODULE 4 - ON-PAGE SEO TRAINING IN Panchkula

  • What is on-page optimization
  • Domain Customization (Domain Name, Type)
  • URL / filename optimization (URL structure)
  • Folder Customization (folder naming)
  • Website layout optimization
  • Image optimize (Image Name, Size, Title Tag, Alt Tag, Exif Data)
  • Page Title Optimization
  • Meta Description Optimization
  • Others Meta Tag optimize (Meta Author, Robots, Meta Viewport & Geo Tags)
  • Header Tag (H1 to H6) Optimization
  • Content Optimization with Keywords
  • Emphasis Keywords for Optimization (Strong, Bold, Underline, Emphasis)
  • Search Engine Optimized Breadcrumbs
  • Anchor Text Optimization
  • Inner Link & Outbound Link Optimization
  • Header, Footer, Sitewide link Optimization
  • HTML, CSS & Javascript Optimization

MODULE 5 - OFF-PAGE SEO TRAINING

  • What is Off-Page Optimization?
  • What are Backlinks? Why Backlinks are important?
  • Different Types of Backlinks
  • How to get Backlinks?
  • Getting most valued Backlinks (.EDU, GOV, ORG Domains)
  • Difference between Do-Follow & No-Follow Backlinks
  • Editorial Links - Benefits & Risks
  • Website submission in different Search Engine
  • Directory - Different Types, Submissions
  • Article Writing & Submissions
  • Press Release & News Letter Writing & Submissions
  • Operator Search
  • Blog - Finding, Posting & Comment Writing
  • Classifieds Posting & setting quality Backlinks
  • Business Listing, NAP & Citation building
  • Social Bookmarking & getting Backlinks
  • Online Photo Sharing & getting Backlink
  • Different types of Anchor Text & Optimization
  • YouTube Video Creation, Sharing & Link Building
  • PowerPoint Slide-Sharing & Link building
  • Link building from Q/A Sites
  • Backlink generation from Web 2.0 Sites
  • Pinterest - Image Sharing & getting Backing
  • Google+ Page Optimization
  • SEO Training Institute in Panchkula

MODULE 6 - LOCAL SEO

  • What is Local SEO
  • What is my business
  • Finding Existing List in Google
  • Add new business details to Google My Business
  • Complete 100% mark scoring and GMB information
  • Adding customized images for different sections of GMB
  • Business Verification Step in GMB
  • Getting ranking signals from GMB (categories, keywords, titles, proximity)
  • What is NAP and how to get NAP information?
  • What is Quote and how to build NAP citation?
  • How to rank in Google Local SEO?
  • Various Steps to Get Local SEO Rank Fast
  • On-page local optimization technology
  • Getting ranking signals from on-page SEO (NAP, KW in the title, H-tag, domain authority)
  • Local Business Directory Listing
  • Review postings for local SEO and get ranking signal
  • Blogging for Local SEO
  • Google+ Page Optimization for Local SEO
  • Getting ranking signals from social media activity

MODULE 7 - ANALYSIS TOOLS

  • (GOOGLE SEARCH CONSOLE & ANALYTICS)
  • Understanding Google Search Console
  • Integrate Google Search Console
  • Understanding Google Search Console
  • Integrating Google Analytics
  • Understanding GA, data analysis, and data mining
  • Various report creation in GA

MODULE 8 - ROBOTS, SITEMAP, HTACCESS

  • Understanding - Robots.txt / Sitemap.xml / .htaccess
  • Creating robots.txt / Sitemap.xml / .htaccess

MODULE 9 - RICH SNIPPET / SCHEMA

  • What is a rich snippet?
  • How Rich Snippet Affects Business in SEO
  • What is the schema
  • Different types of schemes
  • Test and analyze plans

MODULE 10 - SPEED OPTIMIZATION

  • Why do speed optimization?
  • Website structure optimization
  • Minimum CSS (.css) and JavaScript (.js)
  • Using semantic HTML
  • Using CSS sprite
  • Image file optimization
  • Gzip compression and CDN implementation
  • Responsive website
  • URL Ratings with.HTACCESS
  • 301 and 302 redirection
  • Duplicate Content Problem and Canonicalization
  • Apply canon tag
  • 404 Broken link analysis and redirection
  • Custom 404-page creations
  • SEO Course in Panchkula

MODULE 11 - LINK CLEANING (DISAVOW)

  • What is Disavow Links
  • Why Disavow is Required in SEO
  • How to use Google Disavow Tool
  • Goodbye live project

MODULE 12 - SEARCH ENGINE ALGORITHMS

  • What is Search Engine Algorithms?
  • How does the algorithm work?
  • Why do search engines need to update their algorithms?
  • Search engine fines and seizures
  • Google Panda Algorithm - Updates and Recovery
  • Google Penguin Algorithm - Updates and Recovery
  • Google Hummingbird Algorithm - Update and Recovery
  • Google Pigeon Algorithm - Update and Retrieval
  • Google payday update
  • Google pirate update
  • Google EMD Algorithm - Updates and Recovery
  • Google Possum Algorithm Update

Benefits of SEO Training That You Must Know:

There are different courses related to SEO that can give you good information to improve the visibility of your business. Speaking of which, if you go through SEO training, you have high chances to get good brand recognition for your business and earn a good income through the same. Moving on to the benefits, there are some benefits that you can take advantage of such as:

Better opportunities: Small and large-scale, non-media and media-based companies are all looking for digital experts who can improve the structure of their organization. Thus, this type of training opens the door to that special occasion for you.

Improves company profile: With the help of training in customization, you will get to meet the best experts, who can help you in your business along with your advanced technology advancement knowledge along with teaching.

Get to know the online market better: It is quite difficult to understand how the market actually works and also to meet the needs of the customers which keep on changing. But with the help of such a course, you will be given good knowledge related to the online media market.

With so many professional experts ready to help you, there should be no course for you that can help your business. There are different levels of SEO courses, and if you have hardly any knowledge about optimization, then you have to start from the basic level.

Why Choose Us for SEO training In Panchkula

SEO has become one of the essential marketing tools for business houses, and it offers many career opportunities. The goal of the student can be to acquire the skills necessary to be able to create the appropriate marketing and SEO campaigns that are suitable for a product or website. To achieve this objective, we, along with our expert team of professionals and SEO instructors, offer courses clearly curated to honor your SEO skills.

 

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